From core to concept.
We create poetic images that don't yet exist by allowing ourselves to explore many directions during the concept phase. When it comes to ideas, they flow freely. We capture the best ones and develop them further.
Perola Filmes has been doing this for years.
For Rosenthal, Leuchtturm1917, Vaude, Atelier Culinário, Krima&Isa, VIA GmbH, Bürstenhaus Redecker — Perola Filmes created images, messages, slogans, and stories. Sometimes the "briefing" consisted of just one sentence: "We want a film with the motto 'Porcelain instead of cardboard' and thus reach a younger audience." As this is one end of the spectrum we can go from single-sentence briefing over day briefings and a whole concepting weekend with a WORKSHOP.
It's essential for us to capture your essence so that it translates into the concept. We do that TOGETHER.
Client: MINISTRY OF AGRICULTURE, FOOD, ENVIRONMENT AND CONSUMER PROTECTION (MLEUV)
The “Guest in the Forest” project combines three films for forest owners. In our film, the forest does not play a cool, detached role, but is a friendly and warm host to all the people who care for it: a forest owner, a hunter, a farmer, and a forester take their seats at an inviting table in the forest. They discuss what they can do together for the future of the forest and why. We thus raise the topic of “forest cooperation” to a meta-level, which gives everyone the chance to view it “from the outside” instead of being stuck in their own role/interest. This enables a change of perspective and makes it clear that no perspective is more important or more correct than another – ultimately, what counts is what is good for the forest, and everyone is called upon to “design the main course together” – that is a powerful message. Each film is aimed at a different target group. Originally, we were only asked to produce three “tutorials” for YouTube on the topics of ‘hunting’ and “forest conversion.” We then asked ourselves: what is this really about? What is behind it? And we identified that the real problem is a lack of communication between the interest groups in the forest. And that it is actually about the forest and not about the hunting association or anyone else. We were nominated for the TILIA AWARD 2026 for this trilogy.
MLEUV - How to zukunftsfähiger Wald
MLEUV- Lust auf Wald/Forrest mood
MLEUV - Zu Gast im Wald/ Forrest guest
